BME Competitor Analysis

BME Competitor Analysis Mock Up

Competitor analysis – see link for full document.
Recommended Positioning:Safe and sustainable solutions supported by Global Expertise.Biggest differentiators: Sustainability (Improve Innovex messaging on site, continue posting awards and case studies on site and socials, more case studies and content like noise-vibration series) Safety (Add RCR information to site and continue posting content around achievements) Expertise and Support (refine online booking portal/forms, TDS’, lead follow-up management system, more lead magnets and communication around where/when the team are presenting) Supply Security (improve dual-salt technology and manufacturing capabilities on site, add local branch pages, need to flesh out offering on the site and support for this)

BME Australia Page Analytics Dashboard

BME Australia Page Analytics

See link to view dashboard.
Stats for the last 60 days:Google Analytics:132 Australian users visiting the site125 of those are new users (visiting the site for the first time)There has been a spike in Australian users over the last 3 months.

BME Australia Website

BMEExplosives.com .au scaled e1685131953834

Australia website landing page (see link) for BME Australia, including content generations, subscription forms, purchasing BMEExplosives.com.au domain and setting up redirect, forms and subscription forms linked to spreadsheet for Australia team to follow up on leads.

Analytics Overview Dashboard

BME Analytics Dshboard

Overview Dashboard of BME Analytics
LinkedIn (BME Global), Google (Website), Contact Forms (leads generated through feedback forms), YouTube and Google My Business reports.Online, interactive report. Change the dates to view data for a specific period, select a timeframe to show comparative data between two periods:https://reports.bydrae.co.za/shared/20DXnxMsNgs6T7uzWi/WETNYiEdk6vtY3Riz/project/imCnLwSGwZA8D7Nsu Need more frequent content generation with long tail keywords. The blast vibration posts were a massive hit – and so were the technical white papers.