Brainstorming and strategizing internal competition to generate excitement and show BME's grattitude to the team for achieving 0 RCR. Once the competition goes live, a competition page is displayed to the team (see link for example competition page), with the option of performing several actions to gain additional entries into the competition. Activities are structured to generate traffic and engagement on BME's website and social pages. This will improve your social media and SEO score, for greater reach and better ranking.