Discussions with Christiaan Liebenberg for feedback on current campaigns and lead feedback form for Blast Alliance, for planning a Google Search/Paid Keyword campaign for promoting Blast Alliance, specifically Xplolog. We are currently awaiting for social campaigns to resume to finish planning and implement the campaign.
Social posts promoting the PASS white paper, Noise Vibration Video and Xplolog.
All campaigns were paused on Sunday, 21 May (as per Seelan Gobalsamy’s request).
Overview Showcase on BME website of past year’s marketing activities. Includes compiling all marketing activities and generating overviews, creating mock ups, page archive and posts. The objective of the showcase is to streamline reporting to management by compiling a consolidated, interactive overview to use as an internal tool for sourcing BME assets and planning future marketing and communications. A search bar enables users to search by phrase, and date and category filters allow users to view collateral by date or by type. All content includes a quick link to the collateral or the editable collateral template, so that it is easy to access information and utilize templates.
Updating and refining interactive online websites, GMB, LinkedIn and YouTube analytics dashboard, including linking dashboard to showcase page. The objective of this is to make it easy for the internal team to access to campaign analytics for reviewing, refining future marketing and communications projects.
Working with Scott Scovira and Rakhi Patak to add additional TDS’ to the site and make updates to the current online TDS’. Includes a meeting with TDS team for establishing product names, categories, manufacturers, product make up, who is responsible for which sheets for getting missing content from the team.
Development work on back-end of the online TDS infrastructure, for integrating them with a PDF generator. This will provide functionality for downloading TDS’ in PDF format, directly from the website. The content will automatically pull from the content spreadsheet, to ensure that users are always getting the most up-to-date version of the sheets. A domain strategy was planned, to prepare for implementing online TDS’ with BME website, without slowing the site or TDS pages down.
Linking TDS’ on the website to an editable spreadsheet, applying formula’s and editing spreadsheet to clean up date and set up the sheet so that TDS content can be edited by the team through sheets. This is to ensure that the solution is easy to implement with the internal team, and so that we can quickly and efficiently manage content and add additional products. (See link).
BME Digital Ads Pit and Quarry magazine, including rolling out content and graphics and providing click through to Lead Magnet.
Banner Advert designs for Mining Weekly, including rolling out content and graphics and providing click through to BME contact form.
Finalizing Dynamics | BME Collaboration logo’s, including setting up the final logo in various colours and formats and adding to the drive for the team to access (see link).
