Competitor analysis - see link for full document. Recommended Positioning:Safe and sustainable solutions supported by Global Expertise.Biggest differentiators: Sustainability (Improve Innovex messaging on site, continue posting awards and case studies on site and socials, more case studies and content like noise-vibration series) Safety (Add RCR information to site and continue posting content around achievements) Expertise and Support (refine online booking portal/forms, TDS', lead follow-up management system, more lead magnets and communication around where/when the team are presenting) Supply Security (improve dual-salt technology and manufacturing capabilities on site, add local branch pages, need to flesh out offering on the site and support for this)